Its no secret that both Benjamin and Ulrich shares a mutual passion when it comes to cycling, and their relationship goes back to before the actual product they have decided to collaborate on was launched. With a background in graphic design and art direction, Benjamin have apart from supplying companies with tasty marketing content over the years, been a first mover when it comes to bespoke bicycles and the aesthetics that undeniably follows this segment within cycling. What caught Ulrichs attention to this guy "Ben", was a beautiful bike from Argonaut, which Benjamin imported from the states back in 2014, and due to the very early days of Instagram was able to share with a wider audience, to great delight for his followers and the rest is history, Instagram today is a channel where thousands of incredible "new bike day" posts sees the light of day constantly it seem, but even though the mystery around these type of posts over time has become somewhat everyday stuff, it still forces emotions and interest from both of them when they once in a while checks their daily feed. 

To form a partnership around a pioneer product and brand as Open Cycle, seems natural for Benjamin and Ulrich, the Open brand is synonymous with the best within engineering, and the fact that a bike designed and launched back in 2014 is still gaining popularity more than 7 years into its existence, is a rarity unlike any other brand nowadays, who find it necessary to constantly develop on their product line, instead of just getting it right the first time :-) and for Benjamin and Ulrich, this is the reason why this particular product fits perfectly into their mutual vision on working with products and designs that are build to last, with a clear agenda when it comes to sustainability and brands that most of all sets a direction through trailblazing products that covers a specific need in market - nothing more, nothing less. 

So from today Strada Bike merges with Copenhagen Cycling Club around Open Cycle and a selection of component and accessories brands that compliment each other nicely, so please check out our Open online configuator here or reach out on custom@copenhagencc.com and lets get you started on your next dream build - we´re all yours, and looking forward to assist you. 

Yours truly.

/Ben and Ulle.