{"title":"Mad.One","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMAD,ONE, founded by Danish World-Tour cyclist Jakob Fuglsang, is dedicated to empowering cyclists of all genders. The brand's no-compromise approach and Fuglsang's racing expertise converge in innovative, detail-oriented cycling clothing, designed to excel in diverse conditions. MAD,ONE aims to make every cyclist their own number one with high-performance gear.\u003c\/span\u003e\u003cbr\u003e","products":[{"product_id":"mad-one-long-thermal-tights-black","title":"Mad.One x CCC Dirt Squad Kit Long Thermal Tights (Black)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePre-order for end October delivery\u003c\/strong\u003e The long winter bib tights are designed to keep you warm and comfortable in cold weather. The high-cut waist provides added warmth, while the soft and comfortable fabric offers a soft feel even on your hardest rides. Experience excellent stretch and freedom of movement with the high stretch knee back panel. Minimal stitchings and a chamois from Elastic Interface enhance comfort, and reflective logos and calf strips ensure visibility in the dark. Laser-cut leg openings minimize bulk for a perfect fit under shoe covers. These winter bibs are crafted to keep you going through the cold in comfort.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHigh-cut waist for added warmth\u003cbr data-mce-fragment=\"1\"\u003eSoft and comfortable fabric with high stretch knee back panel\u003cbr data-mce-fragment=\"1\"\u003eMinimal stitchings and Elastic Interface chamois for enhanced comfort\u003cbr data-mce-fragment=\"1\"\u003eLaser-cut leg openings for a perfect fit under shoe covers\u003c\/p\u003e","brand":"Mad.One","offers":[{"title":"Small","offer_id":47214660354379,"sku":"","price":1600.0,"currency_code":"DKK","in_stock":false},{"title":"Medium","offer_id":47214660387147,"sku":"","price":1600.0,"currency_code":"DKK","in_stock":false},{"title":"Large","offer_id":47214660419915,"sku":"","price":1600.0,"currency_code":"DKK","in_stock":false},{"title":"X-Large","offer_id":47214660452683,"sku":"","price":1600.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/3F15FD03-B211-4DED-BC20-1E30BF4A8451.jpg?v=1759984751"},{"product_id":"mad-one-one-winter-jacket","title":"Mad.One x CCC Dirt Squad  Winter Jacket","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003ePre-order for end October delivery \u003c\/strong\u003eUpdated for 25 the MAD.ONE winter jacket has been optimised to excel in the harshest possible cycling conditions. Its windproof and water resistant front wraps over the shoulder blades for added protection from the elements where it matters. The breathable back panel in flexible fleece fabric ensures excellent thermo regulating properties and fit. Together it keeps you warm on the front and let’s excess heat escape on the back.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe wide reflective hem elastic and reflective logos will ensure that you will be visible on even the darkest rides of the year. The laser cut flat sleeve ends will integrate perfectly with any type of glove to keep your fingers warm by avoiding any exposed skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThree regular back pockets, a trash pocket, a zipper pocket with a key hanger, and an extra waterproof pocket on the back lets you bring what you need on your winter ride securely. With the updated MAD.ONE winter jacket you are prepared in the best way possible for the worst conditions.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTechnical details:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWindproof and water-resistant front for all weather protection\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBreathable back in flexible fleece fabric for optimal thermo regulation\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eReflective hem elastic and logos for increased visibility\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThree regular pockets, waterproof pocket, trash pocket and a zipper pocket with a key hanger\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eLaser cut sleeves endings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad.One","offers":[{"title":"Black \/ Small","offer_id":50948193648971,"sku":"","price":2550.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ Medium","offer_id":50948193681739,"sku":"","price":2550.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ Large","offer_id":50948193714507,"sku":"","price":2550.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ X-Large","offer_id":50948193747275,"sku":"","price":2050.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/8A6DD865-2A1A-4403-852C-646CFFAB4CA9.jpg?v=1759984498"},{"product_id":"mad-one-one-long-sleeve-jersey","title":"Mad.One x CCC Dirt Squad Long Sleeve Jersey","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003ePre-order for end October delivery \u003c\/strong\u003eLong Sleeve Jersey has been updated for 25. It’s been crafted from premium Thermal Eco fabric that makes it perfect for cooler days or as a warm layer under our winter jacket on the coldest days. The fleece fabric has a perforated hard face surface that offers the perfect balance between breathability and insulating properties - keeping your core and arms warm but not too warm when the tempo goes up.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith three regular back pockets, a trash pocket, and a zipper pocket with a key hanger lets you carry all your riding essentials comfortably and securely.\u003cspan class=\"Apple-converted-space\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003eAdding to that the half hem elastic with custom silicone gripper ensures a secure fit for rides of all lengths and intensities. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSuitable from 7-17 degrees celsius with a long sleeve base layer in dry conditions. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/MAD.ONE_ONE_AW24_PREMIUM_CYCLING_CLOTHES_GUSTAV_THUESEN_136.webp?v=1733656969\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Mad.One","offers":[{"title":"Black \/ Small","offer_id":50948263412043,"sku":"","price":1300.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ Medium","offer_id":50948265148747,"sku":"","price":1300.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ Large","offer_id":50948265181515,"sku":"","price":1300.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ X-Large","offer_id":50948265214283,"sku":"","price":1300.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/98BB771E-D27B-4182-A6BA-D83BAB452406.jpg?v=1759984530"},{"product_id":"mad-one-lab-long-sleeve-jersey","title":"Mad.One Lab Long Sleeve Jersey","description":"\u003cp class=\"p1\"\u003eLong Sleeve Jersey has been updated for 2024\/25. It’s been crafted from premium Thermal  Eco fabric that makes it perfect for cooler days or as a warm layer under our winter jacket on the coldest days. The fleece fabric has a perforated hard face surface that offers the perfect balance between breathability and insulating properties - keeping your core and arms warm but not too warm when the tempo goes up.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis special LAB edition features extra logos and neon contrast stitching that adds to your visibility giving you an extra level of safety on the road.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith three regular back pockets, a trash pocket, and a zipper pocket with a key hanger lets you carry all your riding essentials comfortably and securely.\u003cspan class=\"Apple-converted-space\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003eAdding to that the half hem elastic with custom silicone gripper ensures a secure fit for rides of all lengths and intensities. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSuitable from 7-17 degrees celsius with a long sleeve base layer in dry conditions. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTechnical details:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMade from Thermal Eco DWR fabric\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003ePerfect balance between breathability and insulation\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMultiple pockets, including a trash pocket and a zipper pocket with a key hanger\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eReflective logos and neon contrast stitch for visibility and safety\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHalf hem elastic with silicone gripper for a secure fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e","brand":"Mad.One","offers":[{"title":"Black \/ Small","offer_id":50948278059339,"sku":"","price":1699.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ Medium","offer_id":50948278092107,"sku":"","price":1699.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ Large","offer_id":50948278124875,"sku":"","price":1699.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ X-Large","offer_id":50948278157643,"sku":"","price":1699.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/MOLSM_BlackNeonGreen.webp?v=1733657562"},{"product_id":"mad-one-lab-thermal-bib-tights","title":"Mad.One Lab Thermal Bib Tights","description":"\u003cp class=\"p1\"\u003eThe Long Winter Bibs have been designed to give you unparalleled comfort during colder rides. The extra high-cut waist provides added warmth, while the soft and comfortable fleece fabric offers an incredibly soft feel throughout your ride. The high stretch panel behind the knee provides excellent stretch and freedom of movement throughout your pedal stroke.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis special LAB edition with extra reflective logos in neon colors ensure visibility and makes sure you can ride safer in the dark.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMinimal stitching and a premium chamois from Elastic Interface enhance comfort while the laser-cut leg openings minimize bulk for a perfect fit under shoe covers. These winter bibs are crafted to keep you going through the cold in comfort.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSuitable for 0-17 degrees celsius mostly dry conditions.\u003c\/p\u003e\n\u003cdiv id=\"shopify-section-template--24022829400449__main\" class=\"shopify-section mount-css-slider mount-toggles mount-product-page element--has-section-borders\" data-js-inert=\"\"\u003e\n\u003cdiv class=\"product-text  element--is-sticky remove-empty-space\"\u003e\n\u003cdiv class=\"product__description-holder product-text-element--with-borders\"\u003e\n\u003cdiv class=\"product__description \n                    text-size--24 text-font--body text-line-height--default\n                    rte remove-empty-space\"\u003e\n\u003cp class=\"p1\"\u003eTechnical details:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eExtra neon logos for increased visibility\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHigh-cut waist for added warmth\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eIncredibly soft and comfortable fabric with high stretch knee back panel\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMinimal stitchings and Elastic Interface chamois for excellent comfort\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eLaser-cut leg openings for a perfect fit under shoe covers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/MAD.ONE_LAB_AW24_PREMIUM_CYCLING_CLOTHES_GUSTAV_THUESEN_30.webp?v=1733658420\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mad.One","offers":[{"title":"Black \/ Small","offer_id":50948293984587,"sku":"","price":1699.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ Medium","offer_id":50948294017355,"sku":"","price":1699.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ Large","offer_id":50948294050123,"sku":"","price":1699.0,"currency_code":"DKK","in_stock":false},{"title":"Black \/ X-Large","offer_id":50948294082891,"sku":"","price":1699.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/MOBIBTM_BlackNeonOrange.webp?v=1733658001"},{"product_id":"mad-one-winter-base-layer-1","title":"Mad.One Winter Base Layer","description":"\u003cp\u003e\u003cspan\u003eThis high-performance cycling base layer blends lightweight SEAQUAL™ polyester, Coolmax® Air Technology, and recycled polyester for superior temperature control during intense rides.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe waffle-knit design enhances moisture wicking, while its stretch and ergonomic fit offer maximum freedom of movement. Strategically placed mesh panels add extra ventilation where it's needed most. A top choice for winter riding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mad.One","offers":[{"title":"Small","offer_id":50948305649995,"sku":"","price":649.0,"currency_code":"DKK","in_stock":false},{"title":"Medium","offer_id":50948305682763,"sku":"","price":649.0,"currency_code":"DKK","in_stock":false},{"title":"Large","offer_id":50948305715531,"sku":"","price":649.0,"currency_code":"DKK","in_stock":false},{"title":"X-Large","offer_id":50948305748299,"sku":"","price":649.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/MOWBLM_Black.webp?v=1733659075"},{"product_id":"mad-one-lab-bib-shorts-gen-iii","title":"Mad.One LAB Bib Shorts Gen III","description":"\u003cp\u003eExperience an optimized fit that gives a tight yet comfortable feel that lasts all day, allowing you to stay focused on the road ahead. With minimized seams and laser-cut leg openings, along with a breathable mesh back and robust bib elastic, these shorts provide a seamless, barely-there sensation.\u003c\/p\u003e\n\u003cp\u003eEnjoy unparalleled support and comfort with our premium Elastic Interface chamois, anatomically optimized and crafted from high-density foam. Designed for essential support without unnecessary bulk, it ensures a smooth ride.\u003c\/p\u003e\n\u003cp\u003eSafety meets style with strategically placed racing inspired all-reflective logos, keeping you visible in low-light conditions. This bib short is for those who want to make a statement on the road. And go fast.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eLaser-cut leg openings for precision fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCustom silicone leg grippers for stability\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eAll-reflective heat transfer logos for enhanced visibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eSpecial color with racing-inspired logos\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFully dyed fabrics for lasting color vibrancy\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCustom embossed logo on bib elastic for a premium touch\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eMesh back panel crafted from recycled materials (93% recycled)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eICE Label \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad.One","offers":[{"title":"Ceniza \/ Small","offer_id":51794277138763,"sku":"","price":1560.0,"currency_code":"DKK","in_stock":false},{"title":"Ceniza \/ Medium","offer_id":51794277171531,"sku":"","price":1560.0,"currency_code":"DKK","in_stock":false},{"title":"Ceniza \/ Large","offer_id":51794277204299,"sku":"","price":1560.0,"currency_code":"DKK","in_stock":false},{"title":"Ceniza \/ X-Large","offer_id":51794277237067,"sku":"","price":1560.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/MOMenBibShortsLabCollection_Grey_Side.webp?v=1746799260"},{"product_id":"mad-one-lab-bib-shorts-gen-iii-copy","title":"Mad.One LAB Bib Shorts Gen III","description":"\u003cp\u003eExperience an optimized fit that gives a tight yet comfortable feel that lasts all day, allowing you to stay focused on the road ahead. With minimized seams and laser-cut leg openings, along with a breathable mesh back and robust bib elastic, these shorts provide a seamless, barely-there sensation.\u003c\/p\u003e\n\u003cp\u003eEnjoy unparalleled support and comfort with our premium Elastic Interface chamois, anatomically optimized and crafted from high-density foam. Designed for essential support without unnecessary bulk, it ensures a smooth ride.\u003c\/p\u003e\n\u003cp\u003eSafety meets style with strategically placed racing inspired all-reflective logos, keeping you visible in low-light conditions. This bib short is for those who want to make a statement on the road. And go fast.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eLaser-cut leg openings for precision fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCustom silicone leg grippers for stability\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eAll-reflective heat transfer logos for enhanced visibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eSpecial color with racing-inspired logos\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFully dyed fabrics for lasting color vibrancy\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCustom embossed logo on bib elastic for a premium touch\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eMesh back panel crafted from recycled materials (93% recycled)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eICE Label \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad.One","offers":[{"title":"Brown \/ Small","offer_id":51794303746379,"sku":"","price":1560.0,"currency_code":"DKK","in_stock":false},{"title":"Brown \/ Medium","offer_id":51794316591435,"sku":"","price":1560.0,"currency_code":"DKK","in_stock":false},{"title":"Brown \/ Large","offer_id":51794316624203,"sku":"","price":1560.0,"currency_code":"DKK","in_stock":false},{"title":"Brown \/ X-Large","offer_id":51794316656971,"sku":"","price":1560.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/7230\/2400\/files\/MOMenBibShortsLabCollection_Brown.webp?v=1746799563"},{"product_id":"mad-one-women-one-bibs","title":"Mad.One Women One Bibs","description":"\u003cdiv id=\"shopify-section-template--24497885675905__main\" class=\"shopify-section mount-css-slider mount-toggles mount-product-page element--has-section-borders\" data-js-inert=\"\"\u003e\n\u003cdiv class=\"product-text  element--is-sticky remove-empty-space\"\u003e\n\u003cdiv class=\"product__description-holder product-text-element--with-borders\"\u003e\n\u003cdiv class=\"product__description \n                    text-size--24 text-font--body text-line-height--default\n                    rte remove-empty-space\"\u003e\n\u003cp\u003eOur ONE Bib Shorts are meticulously engineered to redefine your riding experience with unmatched comfort and performance. We've fine-tuned the fit to provide a tight yet comfortable feel that lasts all day, ensuring you stay focused on the road ahead. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur latest bib shorts now feature the ICE label \u003c\/span\u003e\u003cspan\u003e, providing essential emergency contact details for added safety on every ride\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOur design philosophy remains unchanged: to create a bib short so comfortable, it feels like a second skin. Achieving this feat, we've minimized the amount of seams and integrated laser-cut leg openings, alongside a breathable mesh back and strong bib elastic, for a seamless and barely-there sensation.\u003c\/p\u003e\n\u003cp\u003eExperience unparalleled support and comfort with our premium Elastic Interface chamois, meticulously crafted from high-density foam for an anatomically optimized fit. Strategically placed to provide essential support while eliminating unnecessary bulk, this chamois ensures a smooth and uninterrupted ride.\u003c\/p\u003e\n\u003cp\u003eSafety meets style with our minimal yet strategically placed all-reflective logos, keeping you visible even in low-light conditions. 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