After serveral years of geeking out and sharing the same passion around cycling and the world of products that sorrounds the sport, Benjamin Andresen (founder of Strada.bike) and Ulrich Scheibelein (founder of Copenhagen Cycling Club) have finally decided to team up and together represent one of the finest brands within the category gravel, Open Cycle, which Strada Bike was one of the first to introduce in Denmark through a streamlined D2C set-up, where the consumer virtually can confrigure their dream bike of choice, through endless opportunities on their desktop from home.